For over two decades, the Cup of Excellence
program has been a life-changing and educational initiative for coffee producers. The program's competitions and successes have generated advances in farming practices and premiums for producers that would have been impossible without it.
Winning opens new opportunities for the producer to build direct and long-term relationships with buyers who appreciate their coffees. This fosters trust and increases transparency across the industry, as both global buyers and farmers recognize the importance of sustainable practices.
The Cup of Excellence competition makes a continuous effort to support and recognize producers of every size and gender, in countries where it operates, raising the value and appreciation of specialty coffee.